19 November 2020  I  Tertiary Webinar  I Communicating for impact – Part 2

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Communicating for impact – Part 2

The 4th session in the series focusses on achieving maximum impact with Alumni and donor communications. We discuss the following topics in detail:

  • Maximising limited resources
  • Creating inspiring annual giving comms
  • The Print vs Electronic debate
  • How often should we communicate?
  • The Power of Segmentation
  • What to measure
  • Final tips for driving two-way engagement

Presenters

Chanel Hughes, Senior Consultant, Global Philanthropic Asia Pacific

Chanel has over 20 years of experience in stakeholder engagement and fundraising, with an equally long track record as a communications professional.

As Alumni Manager for the University of Canterbury (NZ) for 11 years, Chanel co-edited the University’s flagship Canterbury magazine, as well as managing all aspects of alumni communications and events.

This included designing reunions for residential colleges and halls, as well as incorporating residential engagement into the University’s campus-wide reunion activities.

In subsequent roles as alumni manager for Swinburne University of Technology and director of the Australian office for an international tele-campaign provider, Chanel was responsible for writing fundraising communications and developing annual giving strategies built on successful alumni engagement.

At Global Philanthropic, Chanel works with many clients on their alumni and fundraising communications and is Global’s specialist Case for Support writer.

Chanel is a key presenter for the Educate Plus Training Program in Alumni and Community Relations.

Read Chanel’s blogs on Developing your compelling Case for Support and Top 10 tips for drafting a compelling Case for Support.

 

Vincent Ramos, Director, Advancement, Holmesglen Foundation

Vincent Ramos joined the Holmesglen Foundation in 2017 as its inaugural Director, Advancement, responsible for establishing a sector-first philanthropy and alumni relations program for Holmesglen Institute. He has worked at leading higher education institutions in Australia and the United States since 2001, most recently in senior advancement roles at the University of Melbourne, Washington University in St Louis (USA), and Trinity College, Melbourne.