24 November 2020  I  NSW/ACT Admissions SIG I  The Future of Expos

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An online conversation on the future and relevance of school expos. Join with Jackie Garment, Community Marketing Coordinator, Pymble Ladies’ College and Mandy Treweeke, Enrolment Manager, St Catherine’s School Sydney as they discuss:

  • Are Expos worth the effort? Cost to attend, staff and marketing material as well as time and do we get quality leads?
  • If we need to keep the 2x2metre Covid-19 rule going forward the current format of Expos would need to significantly change and would families be happy to still attend
  • Are virtual tours an alternative to expos?
  • Would a virtual expo allow us to connect with families especially when they are thinking of Boarding School?

Thanks also to Dorothy Willoughby of Dorsal Media who has provided us with additional information as discussed in the SIG.
Click here to download stats from The Independent Schools Expo on 2019 engagement.

Feedback from families about why they like the North Shore Schools’ Expo

 

Presenters

Jackie Garment, Community Marketing Coordinator, Pymble Ladies’ College

Jackie Garment has worked at Pymble Ladies’ College since 2014, most recently as the Community Marketing Coordinator working across the Enrolments and Community Engagement Team. Jackie has a background in Event Management and Training and Development and is passionate about delivering high level customer service. Jackie is the first point of contact for prospective families and is involved in the coordination and execution of Open Events and Expos. Over the last five years Jackie has represented the College at local, regional and international expos where she has gained a deep understanding of the needs, wants and must-haves of a wide range of families when it comes to choosing the right day or Boarding school for their daughter.

 

 

Mandy Treweeke, Enrolments Manager, St Catherine’s School Sydney

Mandy Treweeke commenced her career in the corporate world before moving to Trinity Grammar School where she worked for 10 years in administration and enrolments. Mandy joined St Catherine’s School Sydney as the Enrolment Manager in 2016. St Catherine’s is a day and boarding school for girls.

Mandy oversees the domestic and the international market. Within the role, she attends expos domestically and internationally; China, Cambodia, Hong Kong, United Kingdom, Thailand, Taiwan and Vietnam to meet families, recruit students and build relationships with education agents. She has an appreciation and understanding of the value of diversity within the school’s community – girls from rural and regional Australia, indigenous and international students bring rich cultural diversity, intellect and emotional value to St Catherine’s.

Mandy believes we are seeing a shift in family dynamics and their expectations, and with an excellent array of schools on offer – it is now more than ever, crucial we engage and connect with students and families in an informative, engaging and meaningful way.