Lynne Wester is one of the most sought-after fundraising speakers in the world. She believes that donor relations is the key to unlocking fundraising success and that organisations must be as dedicated to the donor experience. Lynne helps organisations when they need it the most – when crisis or opportunity arrive. Her guidance has led her clients to be recognised on the national stage for fundraising innovation, creative communication, and ground-breaking donor relations work.
Lynne created the Donor Relations Guru website to be used as a unique industry tool filled with resources, samples and thought leadership on donor relations and fundraising. She is regularly featured in publications such as the Washington Post, Chronicle of Philanthropy and has authored three books of her own on a myriad of industry topics.
Lynne received her B.A. from the University of South Carolina, holds a Masters in Strategic Fundraising and Philanthropy from BayPath University, and proudly sports a DUCKtorate from the Disney Institute.
Click here to find out more about Lynne via her Donor Relations Guru website.
About the Fundraising Communications Masterclass
One of the most crucial keys to retaining donors is creating an effective donor communications program that resonates and engages your audience. The nexus of the donor experience is strategic communications and donor relations.
Communications, in all types and mediums, plays a crucial role in any non-profit’s success. There is an ever-increasing demand for content that not only acknowledges and stewards past gifts, but supports future fundraising efforts, is personalised for our donors, and is nimble to your organisation’s needs and priorities.
Join Lynne for her donor communications masterclass and you’ll learn:
- How to effectively tell your story using the 4 Pillars of Donor Communications
- How to create communications donors want to consume and share
- When to use certain types of communications over others
- How to advocate for change and attain buy-in with internal constituencies
- How to eliminate communications that aren’t working
- Simple writing changes to transform a bad communication into a good one
- How to tell the story of your donor’s impact
- Tests to run on your current communications efforts to evaluate effectiveness
- How to make the donor the hero of your work!
Lynne will inspire you with samples of amazing communications, teach you the same proven strategies she’s shared with clients all over the world, and equip you with the tools you need to create and implement a winning donor fundraising communications strategy at your non-profit.
When: Friday 7 June
Where: Harry Perkins Institute of Medical Research
Cost: Members $150 plus GST/Non-Members $200 plus GST
1.pm Registration and networking
1.30 – 2.45 Session 1
2.45 – 3.15 Afternoon Tea
3.15 – 4.30 Session 2
4.30 – 5.00 Q&A