WA Chapter – Geordie Mitchell Masterclass
Geordie Mitchell Masterclass
Using your database to leverage enrolments
Data, and how we interpret it, is an integral and important aspect of Enrolment Management. Many schools have valuable data in their databases that they do not leverage to its maximum value. This session is for schools that want to learn how to better use the data they already have, and schools that would like to start collecting and using data but aren’t sure how to get started. The session will include several examples and templates will be available to those who attend.
Creating a dashboard for detailed admissions reporting
Data is critical in our work as admissions directors and enrolment managers. Because most schools’ budgets are tuition driven, the admissions office is also the “primary revenue office.” Therefore, admissions data is critical for the Head of School, business office, and Board. This information can and should be used to generate important discussions and to guide decision-making. This session will explore what data should be included in the dashboard and how it can be used in the admissions office and beyond
Geordie has spent his life on school campuses. Born and raised on the campus of St. Paul’s School in Baltimore, MD in the US, Geordie’s own independent school career has encompassed grades PK-12, day and boarding, and spiritual and secular schools. He has taught and coached and done extensive development and admissions/enrolment work at several schools. In his current role as Director of Enrolment Management at BB&N Geordie oversees all admissions/enrolment/financial aid activities on three campuses for grades PK – 12.
Geordie is a founding board member of the Association of Independent School Admission Professionals and consistent faculty member at the AISAP Institute. He is a frequent presenter at conferences and workshops on various aspects of enrolment management.
1.00pm Registration and networking
1.30pm – 2.45pm Session Using your database to leverage enrolments
2.45pm – 3.15pm Afternoon Tea
3.15pm – 4.30pm Session 2 Creating a dashboard for admissions reporting
4.30pm – 5.00pm Q&A
5.00pm – Close