Measuring Marketing Success
Please note that this event has been postponed due to COVID restrictions. We will update members when an alternative date has been organised. Thanks for your patience.
In a word of digital lead generation, what tools can we best use to measure the success of our campaigns and what benchmarks can we use to ensure we are tracking in the right direction? From lead generation to application conversion, come along to share your experiences or learn from others as we discuss marketing measurement in an interactive SIG.
Cost: FREE (members ONLY)
Claire is a driven and outcomes-oriented marketing professional with more than 25 years of marketing experience in the education, retail and franchise industries. Claire helps organisations create memorable and unique customer experiences that build customer advocacy by shaping the employee experience first, then designing an experience that will create a lasting connection with customers. Claire is a a strategic thinker who thrives in challenging and complex situation, creating out of the box solutions to achieve marketing goals.
Stef is an experienced and passionate Marketing and Communications Manager with a demonstrated history of working in the insurance, retail, education, and hospitality management industry. Skilled in Sales, Social Media, Management, Direct Marketing, and Content Marketing. Strong marketing professional with a Bachelor of Business focused in Marketing and Public Relations from Queensland University of Technology.