Communicating for impact
In Conversation with…
This third session in the series will focus on achieving maximum impact with your alumni and donor communications.
Alumni and donor communications comprise a distinct subset within your Marketing and Communications portfolio that has its own unique psychology and formula. How can you harness this to create the most compelling messaging—in terms of both tone and content—to drive deeper and richer engagement? How often and through what channels should you communicate? And what should you track and measure to continually assess and improve your effectiveness?
Please join Global Philanthropic Senior Consultant Chanel Hughes and Director of Advancement for the Holmesglen Foundation Vincent Ramos as we discuss successful strategies you can employ for your alumni and donors across both print and electronic media.
‘Communication is your ticket to success, if you pay attention and learn to do it effectively.’
We look forward to welcoming you to our Residential Colleges forum.
The objective of our forum is to:
- Get together regularly as a forum to support each other and work collaboratively
- Define a purposeful benchmarking study that can serve all of us in a practical and impactful way
- There is great variance between states and between individual colleges not only in terms of development but also in terms of resources. Our focus moving forward will be on best practice but will highlight the minimum and the aspirational structure required to achieve that
- The benchmarking study will be carefully crafted with input from you and your colleagues and will be conducted methodically over a year. The final report will be released at the Educate Plus International Conference in September 2021
- The three issues raised for more exploration at the last webinar were:
- Donor Stewardship
- Impact reporting/communication
- ROI on existing strategies (Successful engagement strategies)
- We intend catching up once a month for the remainder of the year
- The following webinar is scheduled for 19 November.
To watch the previous Residential College’s session please click here:
Looking forward to building a vibrant Residential Colleges forum so thanks again for getting involved. Join us to have your say and suggest other topics that may be more useful to you. Alternatively you can email Mandy McFarland or Nick Jaffer to provide your feedback.
Date: Thursday 22 October 2020
Time: 10:00am – 11:00am (AEST) Please check your local time.
Venue: Online interactive zoom meeting
Cost: FREE – for members and non-members
Chanel has over 20 years of experience in stakeholder engagement and fundraising, with an equally long track record as a communications professional.
As Alumni Manager for the University of Canterbury (NZ) for 11 years, Chanel co-edited the University’s flagship Canterbury magazine, as well as managing all aspects of alumni communications and events.
This included designing reunions for residential colleges and halls, as well as incorporating residential engagement into the University’s campus-wide reunion activities.
In subsequent roles as alumni manager for Swinburne University of Technology and director of the Australian office for an international tele-campaign provider, Chanel was responsible for writing fundraising communications and developing annual giving strategies built on successful alumni engagement.
At Global Philanthropic, Chanel works with many clients on their alumni and fundraising communications and is Global’s specialist Case for Support writer.
Chanel is a key presenter for the Educate Plus Training Program in Alumni and Community Relations.
Read Chanel’s blogs on Developing your compelling Case for Support and Top 10 tips for drafting a compelling Case for Support.
Vincent Ramos joined the Holmesglen Foundation in 2017 as its inaugural Director, Advancement, responsible for establishing a sector-first philanthropy and alumni relations program for Holmesglen Institute. He has worked at leading higher education institutions in Australia and the United States since 2001, most recently in senior advancement roles at the University of Melbourne, Washington University in St Louis (USA), and Trinity College, Melbourne.
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Registration Information – important please read
This is a two step process.
Click the ‘Register Now’ button on the right hand side of this page. You will receive a confirmation email from Educate Plus.
At the top of that email please click on the link provided. You need to register via zoom to attend. You will receive a zoom link for the webinar.