Can’t see the wood for the trees? It’s a common occurrence when we try to digest waves of data to help inform an enrolment and school marketing strategy.

Historical student data, enrolment pipeline data, school leavers’ data. The potential inputs are endless.

But as we all know, data can be misleading when observed in isolation or through a lens tainted by a cognitive bias or view.

In this webinar, we’ll hear firsthand experience in delivering a proprietary data analytics and research methodology that turned guesswork into meaningful marketing, communication and community engagement strategies that maximised enrolment potential