Educate Plus

WA Chapter Advancement for Life: Optimising the Customer Experience

WA Chapter Advancement for Life: Optimising the Customer Experience

Join the WA Educate Plus chapter in the picturesque Swan Valley for a fascinating professional development and networking day.

School Principals, Leaders and Advancement Teams are encouraged to sign up to come and enjoy the fresh air in the Swan Valley.

Founder of Western Australia’s most creative Digital Marketing Agency, Paul Dean will explore the ever-evolving digital landscape and discuss strategies that will give your school the edge over its competitors.

Dr Darnelle Pretorius (Swan Christian College Principal) and Dr Ray Bartell (Swan Chrisitan College Business Manager) will lean on more than 40 years of experience leading schools while they explore instilling a culture in schools from a local and international perspective.

In the day’s final session, Dr Michael Valos (Head of Marketing Faculty at Deakin University, Melbourne) will address the Customer Experience and share his experience consulting Australia’s leading brands and marketing departments.

Dr Valos currently chairs the Industry Advisory Board for ‘Marketing Magazine’, having spent nearly thirty years at Deakin University and the past fifteen years as the facilitator of 12 different Chief Marketing Officer focus groups comprising Melbourne’s most influential on key issues. 

Enjoy a delicious morning tea and lunch catered by the Swan Christian College Hospitality students under the guidance of internationally experienced chefs and end the day networking with colleagues over drinks at Mandoon Estate.

Event Details

Date: Friday 23 June 2023

Time: 9.30 am – 4.00 pm ( See detailed program below)

Location: Maali Room, Swan Christian College, 381 Great Northern Hwy, Middle Swan

Cost: $ 75 (plus gst) for members and $110 (plus gst) for non members.

This includes the morning tea and lunch.

There is a cash bar available during networking drinks.

Detailed Program

9:30 – 10:00                Arrival

10:00 – 10:10              Welcome & WA Chapter Overview             

10:10 – 11:00              Key Note 1: Digital Marketing Strategy in an Evolving Digital Landscape

Paul Dean – Founder, Monday Media Agency

11:00 – 11:30              Morning Tea                          

11:30 – 11:45              Educate Plus CEO Address                        

Mandy McFarland – CEO, Educate Plus

11:45 – 12:30              Key Note 2: Exploring Culture: A local and Global Perspective

Dr Darnelle Pretorius – Principal, Swan Christian College

Dr Ray Bartell – Business Manager, Swan Christian College 

12:30 – 12:35              Sponsors Address                         

Michelle Ritchie – Business Development Manager, Fotoworks    

12:35 – 1:30                Lunch

1:30 – 2:30                  Key Note 3: CX: The Customer Experience Journey – Admissions for Life

Dr Michael Valos – Head of Marketing Faculty, Deakin University

2:30 – 2:45                  Delegates to make their own way to Mandoon Estate

2:45 – 4:00                  Networking Drinks at Mandoon Estate. Cash bar available to purchase beverages.

We thank our Strategic Partners