WA Chapter Advancement for Life: Optimising the Customer Experience
WA Chapter Advancement for Life: Optimising the Customer Experience
Join the WA Educate Plus chapter in the picturesque Swan Valley for a fascinating professional development and networking day.
School Principals, Leaders and Advancement Teams are encouraged to sign up to come and enjoy the fresh air in the Swan Valley.
Founder of Western Australia’s most creative Digital Marketing Agency, Paul Dean will explore the ever-evolving digital landscape and discuss strategies that will give your school the edge over its competitors.
Dr Darnelle Pretorius (Swan Christian College Principal) and Dr Ray Bartell (Swan Chrisitan College Business Manager) will lean on more than 40 years of experience leading schools while they explore instilling a culture in schools from a local and international perspective.
In the day’s final session, Dr Michael Valos (Head of Marketing Faculty at Deakin University, Melbourne) will address the Customer Experience and share his experience consulting Australia’s leading brands and marketing departments.
Dr Valos currently chairs the Industry Advisory Board for ‘Marketing Magazine’, having spent nearly thirty years at Deakin University and the past fifteen years as the facilitator of 12 different Chief Marketing Officer focus groups comprising Melbourne’s most influential on key issues.
Enjoy a delicious morning tea and lunch catered by the Swan Christian College Hospitality students under the guidance of internationally experienced chefs and end the day networking with colleagues over drinks at Mandoon Estate.
Event Details
Date: Friday 23 June 2023
Time: 9.30 am – 4.00 pm ( See detailed program below)
Location: Maali Room, Swan Christian College, 381 Great Northern Hwy, Middle Swan
Cost: $ 75 (plus gst) for members and $110 (plus gst) for non members.
This includes the morning tea and lunch.
There is a cash bar available during networking drinks.
Detailed Program
9:30 – 10:00 Arrival
10:00 – 10:10 Welcome & WA Chapter Overview
10:10 – 11:00 Key Note 1: Digital Marketing Strategy in an Evolving Digital Landscape
Paul Dean – Founder, Monday Media Agency
11:00 – 11:30 Morning Tea
11:30 – 11:45 Educate Plus CEO Address
Mandy McFarland – CEO, Educate Plus
11:45 – 12:30 Key Note 2: Exploring Culture: A local and Global Perspective
Dr Darnelle Pretorius – Principal, Swan Christian College
Dr Ray Bartell – Business Manager, Swan Christian College
12:30 – 12:35 Sponsors Address
Michelle Ritchie – Business Development Manager, Fotoworks
12:35 – 1:30 Lunch
1:30 – 2:30 Key Note 3: CX: The Customer Experience Journey – Admissions for Life
Dr Michael Valos – Head of Marketing Faculty, Deakin University
2:30 – 2:45 Delegates to make their own way to Mandoon Estate
2:45 – 4:00 Networking Drinks at Mandoon Estate. Cash bar available to purchase beverages.