Campaigns Masterclass – The Winning Edge

A major challenge facing advancement professionals is planning and delivering a successful campaign that enables your institution to realise its dreams through transformational philanthropy.

We have included an exceptional full day masterclass on 4 September at the International Conference this presented by experienced practitioners Ann Badger and Marilyn Rickard. They will explore all aspects of a campaign: types of campaigns, readiness, planning, phases and stages, the three pillars of success, why a great case really matters, how major gifts are pivotal to success, leadership and volunteers, and resourcing. 

There will be ample opportunities for interaction and sharing of delegate experience during the masterclass.

Key takeaways:

Understanding and being able to apply within your institution the:

  • overall structure and key stages of a campaign  
  • three pillars of a successful campaign, the key role a case for support plays and how to develop one
  • pivotal role of major gifts in a successful campaign

Register for this masterclass

Meet the presenters:

Ann Badger F.Edplus – Senior Consultant, Marts & Lundy

One of Australia’s most experienced advancement professionals, Ann’s work focuses particularly on strategic planning, board and leadership development, major gift fundraising, comprehensive campaigns and integrating the various strands of advancement to maximise results. Having led advancement for more than 23 years at Ormond College, University of Melbourne, and Melbourne Grammar School across the key pillars of fundraising, alumni/community, marketing and admissions, and successfully concluded three campaigns, Ann is now a consultant with Marts&Lundy. A past president of both Educate Plus VIC/TAS and Educate Plus Australasia, she has presented at numerous CASE and Educate Plus conferences, and was chair and a faculty member of CASE Asia Pacific Institute in Educational Fundraising (APIEF).  She is a Fellow of Educate Plus, and was the recipient of the Trevor Wigney Award in 2000 and of the Peter Crook Award for services to educational advancement in Australasia in 2006.


Marilyn Rickard F.Edplus – Head of Community Relations, St Catherine’s School

Marilyn Rickard is head of community relations at St Catherine’s School. Prior to joining St Catherine’s in 2010 Marilyn held the director community relations position at Ravenswood from 1997. As a member of the school leadership team at St Catherine’s Marilyn’s portfolio includes oversight of community relations, media communications, archives and enrolments.

At both Ravenswood and St Catherine’s Marilyn has been charged with re-energising dormant foundations and establishing structured and disciplined fundraising programs.

Marilyn is a Fellow of Educate Plus and was also Chair of the Educate Plus International Conference held in Sydney in September 2012. Marilyn has presented at numerous conferences both nationally and internationally and was the recipient of the Trevor Wigney Award in 2012.

Conference Program